Maintaining a written account of your travels is not a difficult task at all. What may be a little difficult is writing it in such a way that you yourself will want to read it even when your grandkids are going to college, and others will want to enjoy it too.
• Write from the heart. Your blog should be a fun thing for you. The moment it starts becoming a chore, you need to stop, because it will no longer be interesting, to you or others.
• Be humorous and original. If people were only interested in plain facts, they would pick up brochures at a travel agent. They will expect a more personalized account of your own experiences. Include funny anecdotes of your interactions with locals and bloopers you may have made when in a strange land. Everyone loves a person who can laugh at themselves. Write about friends you made on the way, and about how traveling to that place affected your life. Did it change your perspective on life for the better or worse? Readers will lap it up.
• The language should be simple and informal. Nobody wants to read Shakespeare in a travel blog!
• Everything lies in the introductory paragraph. Begin with a bang, and you’ll have the readers hooked to every single word. A good strategy is to begin somewhere in the middle or the very end, and then go flashback to the start. For example, on one of my travels, I rode a bus where a goat and a few hens were also my co passengers. Starting a story with a goat calmly entering a crowded bus is sure to grab attention.
• Your title also needs to be snappy and attention grabbing. Be careful when you give a title to your blog!
• Keep a pen and pad at the ready, as backup, to jot down interesting things you come across. Writing a great travel blog is a continuous process. You may not recall it exactly later. You could also use a tool like Evernote if you have your Smartphone, tablet or laptop with you at that time, to jot down stuff and to take pictures.
• Be sure to include useful info about the place you have visited, like reasonably priced decent hotels and restaurants, Laundromats, transport options, local weather and dressing habits,, and so on, from YOUR perspective. You could mention how helpful or otherwise the cabbies are, for example. Talk about stuff that will NOT be found in routine travel advisories and flyers.
• Don’t ramble on and on. I am sure you had a most interesting conversation with the guy in front of you in the ticket line, but we don’t need to read every single word you exchanged. Just snippets will do! Brevity is very important.
• Take lots of good photos. No, we don’t want to see the Leaning Tower from yet another angle. Try to take pictures that will capture the essence of the place, the local flavor, if you will. The pictures will make your blog more interesting to read for sure.
• Stray off the beaten track; mingle with the locals; ingest as much of the culture and traditions of that place as much as you can. Then you will be able to describe the place more aptly: how it feels, how it smells, or sounds. The authenticity will certainly reflect in your blog.
• Don’t skimp on the editing just because you have written a genuine and personalized account of your travels. Go back and read and re-read it. You may have made spelling or grammatical errors; maybe you left something out? Check for and eliminate such errors.
• After that, you need to take care of the technical aspects like hosting, using descriptive URLs, adding social media buttons, and promoting your posts. There, you’re all set!
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